From our over 10 years (combined) experience with the business of blogging, we have never met a misconception that is greater than believing that blogging is a business – or the a blog is a business.
Ordinarily, this is confusing – especially if you started a blog with the sole intent of making money online or think blogging is cardinally the art of making money online.
However, as tasking as this challenge may appear, we’ll attempt to clarify it in the simplest of manners today.
It is our hope that after this is done, you’ll have no challenges clearly understanding that a blog is not a business.
So, if a blog is not a business, what in hell is it?
A Blog Is Not A Business – This Is What It Is Instead…
If anyone makes bold to say that something is not what the whole world believes and understands it to be, the onus of making the world truly understand what that is falls squarely on his/her head.
Since we have already boldly declared that a blog is not a business – the onus of telling you, our dear reader, what a blog truly is falls squarely on us.
So, what is a blog – if it is not a business?
We answer in 5 solid points:
#1: A Blog Is A Portfolio For Displaying Authority
First, a blog is an online portfolio for displaying authority for whatever work you’re an expert in (besides being a blogger).
This is the online equivalent of a physical store – or a a gallery where those who’re interested in the services you offer as a blogger or your products can see firsthand your genius or what you have to offer.
For instance, if you say you’re a freelance solar energy blogger, your blog gives you the all important platform to show your prospective clients what you’re really made of – and importantly, what it means to hire you.
This gives them a fair idea as to what to expect from you, when the contract of hire is executed.
Same with an author: if you do not have a blog where readers – or more aptly, prospective readers can take a look at what you’re capable of publishing, how on earth will they trust you enough to spend money on your upcoming work – or book?
Accordingly thus, the very first thing a blog is, is that it serves the very important portfolio need – and ensures that the blogger behind it does not have any problem establishing authority in whatever field he/she is an expert in.
#2: A Blog Is A Leverage Tool For Publicizing A Business Or Service
Before now, it was very difficult to get one’s voice out about a business or service, especially if one was working on a budget.
To really get a business or service to be known by the world, it meant that money needed to be spent and a specific budget specifically allotted – if one meant business.
This is no longer so – all thanks to Google and SEO.
If you know what you’re doing, you can easily rank for your products and services on the SERPs so that prospective customers and clients can easily see what you have to offer – organically and patronize you without actually expending a penny.
This way, a blog serves as an awesome and cheap leverage for making your offers and products known to the world when the world is also passionately searching for same.
If you ask us, this is a win-win scenario.
#3: A Blog Is A Platform For Establishing Trust/Credibility
An internet entrepreneur who makes serious money online and wants to diversify his/her earnings will certainly want to start training others online in the same business model that brought him/her success.
Or, he/she will be desirous in creating an eBook – or business video explaining some of the major concepts that have led them to such impressive success.
To successfully sell these services to the teeming clientele base ready to be taught world-wide, he/she will need to create an awesome landing page, blog frequently about such offers as well as show proof on some of the blog posts.
Without this, sales may be very slow in coming in – or may not come in at all.
What this means is quite simple: a blog is a platform for establishing trust or authority for your chosen business model.
Or, who would bother with buying from you when they’re not sure that you’re the real deal and importantly, can deliver on the plausible promises you have made?!
#4: A Blog Is A Brand Building Tool
Today, a blog is much more that the 3 points mentioned above: it is a branding tool – and businesses, companies and firms are all starting blogs either independently or as attachments to their main company websites.
These blogs all serve as a branding tool – and communication channels.
However, as a solo blogger, what should concern you primarily should be the ability to create a brand and direct it primarily where you desire to be – reputation management inclusive.
This then, is the 4th major purpose of a blog – and is one of the important reasons to start a blog today.
#5: A Blog Is A ‘Support’ Tool
Finally, if you plan on offering either a product or service (and you should, if you’re blogging), a blog serves as an awesome support tool that cannot be dispensed of.
Let me explain…
The blog answers questions customers/clients may have even when you’re asleep or busy.
When you’re awake – and actively taking question or are in the mood to answer questions from your clients/customers, it is still very important that you have some FAQ treated on the blog so that you can both save time and energy by simply referring those who are intent on asking you the same questions all over or those who have simply missed it.
Do you understand?
Now that we know that a blog is not a business and we understand what it truly is, let’s now proceed to see what these points truly mean for you.
What Do These 5 Points Truly Mean For You?
After treating the 5 things that a blog is today, it is already crystal clear that two (2) things stand out and are consistent to the end: product(s) and service(s).
The underlying theme thus is to the effect that, a blog is supposed to serve as an aid to those who are selling either products or services…
…or those that created the blog in question to sell products or services, ab initio.
The point is as simple as it is straightforward: if you do not have any business selling either products or services, you are better off refraining from the reality of blogging from the start.
It’s as simple as that.
What About The Sites That Sell Ads Only?
Selling ads is selling a service 🙂
So, if a site sells only ads, its already selling a service and that is its business model.
However, watch out: sites that appear to be selling only ads are almost always in the business of selling something else too – information.
In today’s world, that happens to be the most important thing any man – or woman can lay claim to!
On its own, a blog is not a business…and the earlier you understand this fact, the better.
Luckily for you, we just spent the last few hours on our hands explaining this fact is the easiest and simplest of manners that we could afford.
Before you settle down to write your next blog post, be sure to remember this one – and understand what you’re doing.