Looking for instructions on how to write a blog post? You’ve landed on the right page.
Here, we’re going to show you exactly how to write a blog in a smart and professional manner – even if you do no have any previous experience.
To achieve this, we’re going to break down the task of blog writing in 10 (ten) simple tips that are easy enough to follow.
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How To Write A Blog in 10 Simple Tips
Blog writing is quite easy. However, if you do not get the basics right, you will wind up writing and publishing a blog that no one reads or worse, no one actually takes serious.
Without much ado, let’s put you through in 10 simple to follow and utilize steps.
Are you ready?
1. Think of a Topic Consistent with your Niche
The very first step in writing a blog post is figuring what to even write about in the first place.
While this process is not particularly difficult, it must be in sync and tune with your chosen niche and express topics/categories.
Ideas for a blog post can spring randomly to your head when you are working, resting or playing; can be inspired by a question or can simply pop up from where you cannot exactly explain.
Whatever the source of inspiration for your topic, kindly ensure that you jot it down for further scrutiny and proper analysis.
2. Validate your Chosen Topic with a Keyword Research Tool
Writing a blog online is not the reality of writing what you want, how you want it. To a large extent, it is the art of writing what readers are actually searching for already – or will begin to search for soon.
Your task, thus, as a blogger who is interested in the progress of his/her blog is to ensure that the topics you wish to cover are marketable topics (so to speak). By this term, it is meant that your headline/topic should seek to treat an issue that is in demand and readers would be interested in reading.
It is, in classical Economics, a ‘demand and supply’ task or requirement.
To validate your headline or topic, kindly use a keyword tool. While there are many premium and free versions available, the Google’s own Keyword Tool is suggested and its use encouraged for simplicity and accuracy reasons.
Smart Tip: target keywords with a high search volume but corresponding low competition…that’s the smartest thing to do as a beginner if you’re actually interested in getting free (organic) traffic from Google.
3. Perfect your Headline
Your headline will either make or mar your blog post…its as simple as that.
The reason for this is quite simple: the headline is what your readers first come in contact with. This means that, without a great headline, even a perfect blog post will be ignored – and not even given a chance or benefit of doubt with a click!
To kick start this process, kindly check out this free headline analyzer from CoSchedule and enter the details of your headline. With the suggestions that will pop up, kindly adjust your topic till you get the desired combination that is either perfect or at least, near perfect.
You’ll certainly be amazed at how good, clickable and smart your headlines will become as a result 🙂
4. Work on your Opening Sentence(s)
Right after your headline, the next thing you need to bother yourself over and ensure that you get right is the opening sentence(s) of your blog post.
Without (an) opening sentence(s) that captivate(s) and draw(s) in your readers on first view, they are likely to bounce off – an action that will make you lose both revenue (from readers) and trust from search engines.
However, be careful not to write ‘false’ opening sentences (click bait(s)) that deliver nothing that is promised. If you try this method, you’ll get to keep the reader on the page for a little while – but he/she will surely bounce off sooner than later!
To get your opening sentences right, deploy the logic CoSchedule uses in its headline analyzer to your opening sentences. The results will both amaze and wow you!
5. Deploy Good Images/Photos
A photo, they say, is worth a thousand words…however a good photo is worth a million words. Never forget this!
If you’re to write awesome content that resonates with your readers, you’ll have to please them and give them what they love and are looking for.
Since most of your readers are visual learners, it is only smart that you lace up your words with photos that will both illustrate your points and keep things easy for their brains – instead of simply jam packing walls and walls of block text that both annoy and intimidate.
Taking a look won’t hurt.
6. Ensure Good Flow, Logic & Consistency
Writing is an art – and for those who have mastered it, a very beautiful one that can make even the hardest to get girl fall in love (seriously 🙂 )
However, bad writing, devoid of flow, logic and consistency is something anyone who is serious with running a blog should avoid like the plaque.
The reason for this point is straightforward and to the point…nothing pisses off an audience like bad writing, consistent with the flow and logic of a kindergarten pupil.
To avoid this flaw in your piece of art (blog), always plan your posts ahead of time and make certain that you take time to thoroughly outline them. Then after writing them, edit. Edit again and finally, edit some more.
However, not everyone is gifted when it comes to writing…not everyone can meet the criteria set above.
If this happens to be you, your best bet is to hire a freelance writer who will tackle your writing needs like a true professional. Certainly, you’ll love the results better than if you had attempted to ‘help’ yourself (in the event that writing is not your forte).
Whatever you do, make certain that your writing is badass…at least like our own here 🙂
7. Keep Plenty of White Space
Writing for the web and writing offline are two different things…never confuse them.
Offline, you are taught that a paragraph should contain a complete idea – and should only be considered complete when the idea runs its course. As a matter of fact, anything less than this in an English class is asking for a big fat zero.
Online, the reverse is the case…
When you’re writing blog posts for instance, the most important rule for paragraphs is ‘the rule of white space’.
This means that, your paragraph could be (only) two words – but not more than 3 short sentences.
The logic of this rule is that, readers are easily scared off when there are chunks or blocks of text. However, white space gives the impression that the content is ‘easy’ or ‘small’ – ensuring that the reader is more comfortable and enjoys the blog reading process.
A comfortable reader is a reader that will come back…just like we are certain you’ll also come back…
Or, are you not impressed with our use of white space to warrant you actually coming back for more?
You got the gist…the gist of how to write a blog post!
8. Do Not Stretch Words!
Words are not meant to be stretched, especially when you’re writing a blog post.
What does this mean? Simple.
It means that, your blog post is done when you have exhausted your arsenal of ideas and cannot productively continue.
The implication of this is that, you’re not supposed to set a target that your blog post must hit 5k words or your page must be 3k words!
Doing so takes the beauty away from reading, ensures sad repetition and in the end, makes for many other issues that should have been cleverly avoided were your words not stretched in the first place.
However, there is a minimum length that you should aim to at least hit: 300 words.
If you’ll love more details on ideal blog post length and advice from a professional, consider this post from Yoast.
9. Optimize your Writing for On-Page SEO
SEO is still, without any doubt, the best sort of traffic…not only is it free, it also converts like mad!
Accordingly, the question, ‘how to write a blog’ cannot be answered completely without the smart mention of on-page SEO – efforts meant directly to endear your content to search engines right on your page.
Such efforts include using keywords and their variations liberally across your content, deploying H tags, ensuring that you match the alt value of your images with your keywords (or at least, a direct variant) etc.
If you’re interested in getting more details on this point, I’ll recommend that you take a look at this awesome work for SEO beginners: SEO 101: Search Engine Optimization for Beginners.
10. Conclude your Blog Posts Nicely and Always Include a CTA
The whole essence of every blog post is the Call to Action (CTA) – the clarion call that pushes your reader over to do just what you desire of him/her.
This could be to share the post on social media, to sign up to your newsletter, to buy a product or service or just about anything you have in mind.
If you’re confused, simply flash back and see the real essence of the post and why you decided to put it up in the first place.
Once you figure out what you intended to achieve, the CTA will fall in place – of its own.
Wrap Up on How to Write a Blog Post
The question, ‘how to write a blog post’ has been answered.
However, as seasoned bloggers, we are very aware of the fact that, this will take some time for perfection of the process to take place…and there are no shortcuts to it.
However, this is our promise: if you take this guide to heart, you will certainly wind up an accomplished blogger, sooner than later.
Always remember this.
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